Privacy Policy

Date of Publication: 9 December 2020

Responsible Party

Geneva Business School SA / Ubiqum, owner of www.ubiqum.com (hereafter, the Company).

Place of business: La Voie-Creuse 16
1202 Geneva (Switzerland)

Telephone: +34 646 479 085

Email address: info@ubiqum.com

Personal data protection

The Company and other selected companies obtain your personal data through our website to give you the best experience possible. To allow you to manage your privacy and control who can process your data and why, we use the standard Transparency & Consent Framework promoted by the IAB (Interactive Advertising Bureau) in Europe.

You can adjust your privacy preferences at any time by accessing your Privacy Area.

Below, we will outline these uses, their purposes, the personal data we use, and the legal basis that legitimizes their usage.

1. Measurement

The collection of information surrounding your content consumption on our site which, in combination with previously collected data from other users, allows us to measure, analyze and obtain reports about the usage of our site.

PurposeDataApplicable legal basisPeriod data is kept
Statistical data collection surrounding the use of our siteBrowsing dataA legitimate interest in getting to know the usage of our services38 months
Secondary purposesDataApplicable legal basisPeriod data is kept
N/AN/AN/AN/A

Throughout your browsing of our site, we use statistical analysis tools like Google Analytics to see how users use our services in order to improve them. We use this information generally, and cannot identify any one user specifically. If you do not wish for us to collect your data in order to carry out statistical analysis, you can indicate so at any moment in your Privacy Area.

2. Personalization

This refers to the collection and processing of information regarding your use of our site to personalize editorial and advertising content, as well as in other contexts. Traditionally, browsing data is used in order to make predictions surrounding your preferences.

PurposeDataApplicable legal basisPeriod data is kept
Profile creationBrowsing on the websiteA legitimate interest in improving the advertising provided on our siteUntil you indicate otherwise in the Privacy Area
Secondary purposesDataApplicable legal basisPeriod data is kept
Discovering similar advertising profilesThe advertising profile of the userA legitimate interest in improving the advertising provided on our siteAs long as you do not indicate for us to cease collection in your Privacy Area

When you browse on our site, we install cookies that allow us to get to know your browsing habits, with the purpose of creating advertising profiles which we use in order to provide you with adverts for our services on other Internet sites, such as Facebook. If you do not wish for us to use your data to create advertising profiles, you can indicate so in your Privacy Area at any moment. If you deactivate profile creation, you may continue receiving adverts, but they will not be adapted to your preferences.

3. Selection, presentation and supervision of personalised content

The collection of information while you browse on our site, combined with other previously collected information, allows us to select and present content for you, as well as measure the effectiveness of this content. This includes using previously collected information about your preferences when selecting content offered to you and processing data about the content presented, when and where they have been offered, with what frequency and for how much time they have been presented and if you have interacted with any of the suggested content.

PurposeDataApplicable legal basisPeriod data is kept
Selecting and presenting editorial content adjusted to your interestsBrowsing on the website, IP address, previously created user profilesA legitimate interest in improving the user experience and efficiency of our siteAs long as you do not indicate for us to cease collection in your Privacy Area
Secondary purposesDataApplicable legal basisPeriod data is kept
Supervision of recommended contentContent shown, Interaction with the contentA legitimate interest in improving the user experience and efficiency of our siteAs long as you do not indicate for us to cease collection in your Privacy Area

If you do not wish for us to use your data for the selection, presentation, and supervision of personalised content, you can indicate so in your Privacy Area at any moment. If you deactivate the selection, presentation, and supervision of personalised content, you may continue receiving content, but it will not be adapted to your preferences.

4. Contact Forms

PurposeDataApplicable legal basisPeriod data is kept
Offer information about courses and other activities by the CompanyName,
Email,
Telephone,
City
A legitimate interest in providing information solicited by the user about the Company’s productsThe necessary amount of time to attend to your request
Secondary purposesDataApplicable legal basisPeriod data is kept
Send electronic communication about other Ubiqum productsemail,

phone (optional)

Art. 21.2 LSSIAs long as you do not indicate for us to cease sending information

When you use our contact forms, we use your data in order to attend to your request. Furthermore, we use your data to send you electronic communication about the Company’s products. For these secondary purposes, you can request to stop their usage at any moment, including those for which you have previously given us your consent, by following the instructions in the section “User rights” of this Privacy Policy.

5. Ubiqum Blog Posts

PurposeDataApplicable legal basisPeriod data is kept
Send the Ubiqum newsletteremailConsentIf you have given us your consent, as long as you do not request for us to cease correspondence
Secondary purposesDataApplicable legal basisPeriod data is kept
Send electronic communication about other Ubiqum productsemailArt. 21.2 LSSIAs long as you do not indicate for us to cease sending information


6. Robinson List

Lista Robinson is free advertising exclusion system. By signing up for this list, only companies of which you are a client or to which you have given authorisation can send you adverts. More information at https://www.listarobinson.es

PurposeDataApplicable legal basisPeriod data is kept
Block the sending of electronic communicationThose of Lista RobinsonPublic interestConsult Lista Robinson’s Privacy Policy
Secondary purposesDataApplicable legal basisPeriod data is kept
N/AN/AN/AN/A

We use Lista Robinson to verify in which cases we can send you advertising communication.

Ceding of data

Your personal data will not be ceded to third parties. If in any particular case we were going to cede your data, we would inform you at the appropriate time and, if necessary, we would ask for your consent.

It is possible that some of our providers, such as Google, process data outside of European Union borders. In these cases, we ask that the provider adhere to a data protection adequacy program approved by the European Union, as a general rule the treaty Privacy Shield between the USA and EU.

User rights

The Company would like to inform you that you can withdraw your consent given for the use of your personal data at any moment. For this purpose, we provide you with mechanisms that you may use when you wish. These mechanisms may include usage activation and deactivation buttons which can be found in your Privacy Area, as well as a link included in our email messages which allow you to immediately cancel your subscription.

In any case, you can exercise your rights regarding access, rectification, suppression, limitation, and opposition to the use or transfer of this data by sending an email to info@ubiqum.com.

Finally, we would like to inform you that for any additional information regarding the usage of your personal data, you can contact our Data Protection Delegation by sending an email to info@ubiqum.com. Furthermore, if you consider that your rights are not adequately attended to, we would like to remind you of your right to solicit the protection of the Agencia Española de Protección de Datos (Spanish Data Protection Agency).